As the CEO of an SMB, I recognize that one of our greatest assets is tapping the knowledge of our employees. On any given day each employee may deal with up to 15-20 individual customers, 3-5 vendors, 10-15 fellow employees, and 3-5 strategic partners. That’s as many as 540 unique interactions per day! Sound familiar? When I talk to other CEOs this is not an uncommon problem – and if you think that just one or two of these interactions produce some bit of information that would be useful for the entire team – there’s a lot of data that would be useful for the entire team to leverage.
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