Thinking critically, and a little bit for fun, we were trying to come up with other ways “Endpoint” and EDR could be misinterpreted or misunderstood. Maybe the end of a maze, or a weird way to think about the idea of a finish line? An offshoot of the revolutionary dancing video game Dance Dance Revolution (DDR), even.

While many small businesses typically opt for one login email and one password across their accounts to keep things straight, this system actually puts them at a heightened risk of compromise. Before reading any further, check to see if your password appears on the list for the top 200 most common passwords – some of our favorites include ‘monkey’, ‘pokemon’, ‘dragon’, and ‘myspace1’, though the majority are simple patterns like ‘123456’ and ‘qwerty’. 

This is not a Jeff Foxworthy bit – pinky promise – but if you’re familiar with “the doldrums” you might be a sailor passing through the area where the northeast and the southeast trade winds converge, right between Africa and South America.  

Or maybe, just maybe, you’re a huge fan of the Norton Justor classic The Phantom Tollbooth.  

No matter how you disambiguate it, the term always refers to a place that’s dull, slow, and listless. Adjectives you probably don’t want to be associated with you or your team, unless you’re professional sloths. 

If you came here looking for Minneapolis-St. Paul content, otherwise known as “The Other MSP” around these parts, you’re out of luck. This is a blog all about Managed Service Providers, not Kirby Puckett’s famous Game 6 home run. 

And that’s okay, Kirby! We don’t mean any disrespect, none of us can hit like you could. But we think we have more experience taking care of some difficult digital tasks for our clients through our version of the MSP abbreviation.